Ploy was a science fiction fanzine by Ron Bennett.
Ploy was published in the UK in the 1950's. There was no 'first' issue; as the Fancyclopedia mentions, "the ploy here was that the first issue was PLOY #2." Bennett decided to begin the zine with issue 2, which was published in Autumn 1954. 13 issues appeared, the last in June 1959.
Contributors of writing included Don Allen, John Ashcroft, Mal Ashworth, Eric Bentcliffe, John Berry, Sid Birchby, Bob Bloch, John Brunner, Greg Calkins, Terry Carr (Innuendo), Vince Clarke (Science Fantasy News), Bob Coulson (Yandro), Pete Daniels, Alan Dodd, Paul Enever (Orion), Cliff Gould (Oblique), Don Harley, Bill Harry, Lee Hoffman (Quandry), Dave Jenrette, Terry Jeeves, Keith Joseph, Brian Lewis, Nigel Lindsay, Stuart Mackenzie, Archie Mercer (Vector), Ken Potter, Pete Reischer, Peter Rigby, Sandy Sanderson, Laurence Sandfield, Jim Sharman, Jack Smillie, Arthur Thomson (The ATom Anthology), and Dennis Tucker.
The covers were drawn by Don Allen, Bill Harry, Dave Jenrette, Eddie Jones, Ken McIntyre, Arthur Thomson and Jack Wilson.